Explainer Video An "explainer video" is a short video that provides an introduction to or a summary of a topic. An explainer video is a short animated video that focuses on explaining a business idea in an easy, engaging and compelling manner, by utilizing a clear and concise speech; appealing and attractive visuals that instantly catch the viewer's interest. It's both informational and educational, generally it clarifies exactly what the business offers, how it can assist the consumers with their problem and why that product/service is the best option in the market. Attributes What makes these videos different from any other marketing video? Check their most important attributes out! - Short: explainer videos are brief and quite straightforward (no longer than 90 seconds on average). - Simple: they pass a simple and clear message by obeying the classical story structure of "what", "how" and "why". - Focused on the target audience and their issues: these types of videos are created to satisfy the target audience's requirements, in order to make them feel identified with the company's proposal. - High quality: to receive the best marketing results, these videos need to have the best quality to be able to make the company stick out from the contest. - Animated characters: explainer videos normally utilize animated characters to give an enjoyable touch which generates a solid connection with the target market. - Branding colours: they generally utilize the look & feel of the brand's identity in order to spawn strong brand recognition. - Music: explainer videos have music and sound effects which set the mood to tell a specific story and help to boost engagement. - Expert voice-over: These videos are featured with a professional voiceover artist which reveal what is being shown on screen. Advantages Of An Explainer Video Now that we understand what an explainer movie is and what their most important features are, the question is: how can it help you promote your company? We've compiled 4 excellent benefits they need for improving your marketing strategy. Check them out! 1: Explain your business idea in just a matter of seconds - Explainer videos are great to spell out your business idea in just a couple seconds, they function perfectly to quickly grab your audience's interest. By putting an explainer movie over the fold in your homepage, you can increase the average visit time by 2 minutes! 2: Boost your internet visibility - Hence, if you make your visitors stay longer in your own page, it's widely appreciated by Google (or any other search engine), contemplating it of interest and will rank it higher. Additionally, video content provides you the opportunity to be on YouTube, the 2nd biggest engine and the 3rd biggest social networking site on the web. 3: Increase conversions - Explainer videos are extremely catchy, attractive and compelling, and they invite people to continue watching. People can realize exactly what you do in a quick, easy, informative and enjoyable manner. This is very important to begin growing your conversion rates. Only for you to have a notion, an explainer video can increase conversions by 20 percent normally! 4. Build brand awareness - If you apply the colours of your brand to the landscape and background of your video, the audiences will know that your company is the one behind that proposal. Furthermore, if you customize the characters of this video according to your intended audience's personality, look, age, etc. you'll generate a strong emotional bond with them. All this helps a lot to build brand awareness and drive confidence towards your organization. So, if you think about the main features of these videos, you can see that they may help you through each phase of the sales funnel: consciousness, consideration and conclusion. Everything depends on the message you want to transmit and what sort of "activity" you wish to create from your target audience. Do not miss the opportunity to use such a fantastic cost-effective advertising tool! Explanatory Video
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May 2018
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